Chinese outbound tourism to the European Union had been a growing trend until 2019. More than 11 million Chinese tourist arrivals to the EU were registered that year, a 5% increase from 2018, with France, Italy, and Germany as the most popular destinations. On average this flow involved stays longer than 10 days with an expenditure of more than €1,000. However, this segment of the market has been significantly impacted by the COVID-19 pandemic, leading to a sharp decrease of Chinese outbound tourism to the EU in the past years. With the current lift off of most travel restrictions, it’s expected that Chinese outbound tourism to the EU will gradually recover.
To this end, the BCECC, the EU SME Centre and ICCF will be organizing their webinar “About to Take Off: The Return of Chinese Outbound Tourism” on March 30, 2023 at 10:00 CET (16:00 CST). It will allow EU SMEs to get an understanding of the prospects of the international travel market and preferences of Chinese travellers, as well as to fine-tune their marketing skills and strategies.
10:00-10:10: Welcoming words by Mr. Bernard Dewit, Chairman of the BCECC
10:10-10:40: Module I: Situation Spring 2023 by Mr. Wolfgang Georg Arlt of the China Outbound Tourism Research Institute (COTRI)
10:40-11:10: Module II: How to react to the new needs and expectations when dealing with the Chinese outbound market by Mr. Wolfgang Georg Arlt of the China Outbound Tourism Research Institute (COTRI)
11.10-11.40: Module III: Outlook: China outbound market in the coming years – Ways to stay competitive in the market by Mr. Wolfgang Georg Arlt of the China Outbound Tourism Research Institute (COTRI)
11.40-12.00: Q&A and closing remarks
Free of charge, but registration is mandatory
Please click here to register yourself before March 28, and you’ll receive the Zoom link to attend the webinar.