China has one of the most dynamic and complex consumer market places in the world today. It was not long ago that China was a push market, where international companies were “telling” Chinese consumers what they should want. Now companies have to “listen”, they have to anticipate, and the needs of Chinese consumers are becoming more and more distinct.
The Belgian-Chinese Chamber of Commerce (BCECC) will be organizing a webinar on ‘China consumer F&B trends and routes-to-market for European brands including food safety and regulations’ on June 2, 2020 at 10h30 CET (16h30 CST).
During this webinar Mr. James Sinclair, partner of InterChina and Mr. Leslie Lambregts, Director of International Affairs of the Federal Agency for the Safety of Food Chain (FASFC) will be holding presentations about the significant consumers trends in China and food safety.
Agenda:
10:30-10:40: Welcome words by Mr. Bernard Dewit, Chairman of BCECC, and Mrs. Petra Van Bouwelen, International Business Development Manager of Voka – Mechelen-Kempen
10:40-11:10: Presentation on ‘Consumer F&B trends in China and routes-to-market for European F&B brands’ by Mr. James Sinclair, partner of InterChina
11:10-11:40: Presentation on ‘Food safety, veterinary and phytosanitary requirements for trade of agricultural products and foodstuffs between Belgium and China’ by Mr. Leslie Lambregts, Director International Affairs of the Federal Agency for the Safety of the Food Chain (FASFC)
11:40-12:00: Q&A session
Location:
The webinar will be held on Zoom (link will be sent out to participants upon registration).
In cooperation with:
