Chinese original equipment manufacturers (OEMs) are rapidly expanding into the European market with high-quality, competitively priced electric vehicles. While their immediate impact may appear moderate, established manufacturers are already feeling increasing competitive pressure and partnerships with these new players are becoming a strategic opportunity for car dealers.
The Belgian-Chinese Chamber of Commerce (BCECC) is pleased to invite you to our upcoming webinar, “The Impact of Chinese Original Equipment Manufacturers (OEMs) in Europe”, on 25 August 2026 at 11:00 CET, presented by Geert Brummelhuis, Director of BOVAG Car Dealers.
BOVAG is the leading Dutch mobility association, representing more than 8,000 companies across the automotive and mobility sectors and provides industry expertise, advocacy, and quality standards for its members. Join Geert Brummelhuis as he examines how the growing presence of Chinese OEMs is reshaping the European automotive landscape, providing insights into the evolving competitive landscape for manufacturers, dealers and the broader automotive industry.
Agenda:
11:00-11:05: Opening remarks by Mr. Bernard Dewit, Chairman of the Belgian-Chinese Chamber of Commerce (BCECC)
11:05-11:45: Presentation by Mr. Geert Brummelhuis
11:45-12:00: Q&A session
12:00-12:05 Closing remarks by Mr. Bernard Dewit, Chairman of the Belgian-Chinese Chamber of Commerce (BCECC)
Registration:
Free of charge, but registration is mandatory. Please click here to register.
Location:
Zoom (link will be sent upon registration)