The Belgian-Chinese Chamber of Commerce (BCECC) is pleased to invite you to a special event on 22 May 2026 at 15:00 CET with Dr. Jeanne Boden, celebrating the publication of her literary memoir, The Frontier.
Over the past decades, BCECC and Jeanne Boden (ChinaConduct) have collaborated on a series of eye-opening, practice-oriented workshops on topics such as innovation in China, cross-cultural leadership excellence, and harmonizing Chinese and European management approaches. These sessions have consistently been guided by three key principles: first, to reflect on one’s own cultural logic and expectations, as well as those of others; second, to adopt a broad, “helicopter” view of collaboration; and third, to take into account systemic differences that influence business practices, long-term strategy, and the development of sustainable, reciprocal relationships.
If you are looking to deepen your EU–China collaboration, this event on 22 May offers a unique opportunity. In presenting her book, Dr. Boden will revisit these three principles and share her insights in a concise and engaging way.
Following the lecture, participants will be invited to join a networking reception, offering an opportunity to meet Dr. Boden, to get a copy of the book and connect with other professionals interested in China–Europe relations.
Agenda:
15:00-15:30: Registration
15:30-15:40: Welcome Remarks by Mr. Bernard Dewit, Chairman of the Belgian-Chinese Chamber of Commerce (BCECC)
15:40-17:00: Presentation “30 years of commuting between Europa and Asia: how the interaction between Europe and China changed the world.” by Dr. Jeanne Boden
17:00-17:30: Q&A
17:30-18:30: Networking Event
Registration:
BCECC Members: €35/person (VAT Excl.)
Non-members: €70/person (VAT Excl.)
Venue:
Kingsroom, BNP Paribas Fortis
Rue Royale 20 Koningsstraat
B-1000 Brussels
Interested in joining the event? Please fill in the form before May 19, 2026!