Seminar: “How to Set Up a Cross-Border E-Commerce Shop in WeChat to sell in China?”

Events, Past

On June 25, experts of the EU SME Centre of Beijing also land in Mechelen to inform companies about how to reach Chinese consumers via a Cross-Border E-Commerce Shop in WeChat. They will not only explain the procedures, supply chains, but also share first-hand experience and a number of case studies!

The Belgian-Chinese Chamber of Commerce (BCECC), the EU SME Centre, Voka – Chamber of Commerce & Industry Mechelen-Kempen, BENCHAM and Horsten International are delighted to invite you to a half-day seminar on “How to Set Up a Cross-Border E-Commerce Shop in WeChat to sell in China?” in Mechelen on June 25, 2018.

Finding a competent importer or distributor, setting up a subsidiary in China, listing the products in well-known Chinese e-commerce platforms is difficult and expensive. With this training you will know how to set up your own cross-border shop in WeChat, its cost, the return on investment, and how to operate such cross-border shop by which you reach your consumers directly!

09h00 – 09h30: Registration
• Welcome by Petra Van Bouwelen, International Business Development Manager, Voka Mechelen-Kempen
• Introduction by Bart Horsten, CEO Horsten International
Part 1: Background
Part 2: The Supply Chain
Part 3: The Building Blocks
Part 4: The Procedure
Part 5: The Pros and Cons of a CBEC Shop in WeChat for EU SMEs
Part 6: Real Case in Action
Part 7: WeChat Shop Solution
12:30 End

Voka – Kamer van Koophandel Mechelen-Kempen
Onze-Lieve-Vrouwestraat 85
2800 Mechelen

Participation fee is 65 EUR (VAT excl) for members and non-members.
Registrations are to be made via Voka Mechelen: Petra Van Bouwelen, mobile +32 476 909 909,

About the speakers:
Rafael Jimenez
Business Development Advisor, EU SME Centre in Beijing

China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners
With more than six years’ hands-on experience in managing a business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

Felim Meade
WeChat Expert of the EU SME Centre & Co-Founder of Emerald Green Consulting, Ireland

For the last 4 years, Felim’s entire focus has been on establishing an export business from Ireland to China. The retail export business (Emerald Green Baby) has allowed him to forge not only a strong working knowledge of the Chinese market but grow an extensive network of Chinese contact. While based in Dublin, Ireland Felim’s whole focus is the domestic Chinese market and our local Chinese logistic oppression is based in Shanghai.
After 4 years Felim was building up his Cross-Border E-Commerce retail presence in China, he is now in a unique position to bring practical experience to other European companies who wish to access China.
Felim also still owns and runs 12 food operations in Dublin employing over 100 people and has 10 years work experience with Coca-Cola, Guinness and Irelands largest retailer Dunnes stores. The core of his success in China is bringing his retail experience managing projects with Chinese partners. While he lives in Dublin, Felim travels every 8 weeks to China as well as extensively in Europe assisting companies to access the Chinese market.