EU Cross-Border E-Commerce Forum

Events, Past

The Belgian-Chinese Chamber of Commerce (BCECC) pleased to announce that the first edition of the EU Cross-Border E-Commerce Forum will be held on December 11-12, 2019 at Liege Airport.

Under the theme “Cross-Border E-Commerce through the BRI”, the forum is to be linked with the momentum the Belt and Road Initative is having in Europe – as well as across the whole world – while also focusing on a major trends in international business: cross-border e-commerce.

Representatives from both the public sector and the private sector will be present and they will be addressing the most pressing topics in the industry and their insights on how to best engage with China within the BRI framework – for both import and export.

Agenda & Speakers

December 11
13.00 – 14.00 Registration
14.00 – 14.15 Opening Speech
14.15 – 14.40 Presentation: “Livestreaming: A new e-commerce trend in China”
14.40 – 15.10 Presentation: “Trade agreements, digital sigle market, Brexit issue: What’s new in EU for e-commerce players?”
15.10 – 15.30 Presentation: “Digital B2B: A close-up on the current situation of European e-commerce in the B2B industry”
15.30 – 16.15 Presentation: “Door to Europe: What are the key points in Cainiao European Strategy?”
16.15 – 17.00 Success stories in cross-border e-commerce: A kaleidoscope of experiences from cross-border players
17.30 – 19.00 Cocktail reception

December 12
8.00 – 9.00 Registration
9.00 – 9.30 Presentation: “Alibaba and its EWTP”
9.30 – 10.30 Presentation: “Silk Road 2.0: What can EU Associations and their Chinese counterparts do for 21st century explorers?”
10.30 – 11.00 Networking break
11.00 – 11.45 Presentation: “Marketplaces: The best ambassadors for new Chinese brands”
11.45 – 12.30 Presentation: “EU – China cross-border e-commerce logistics development trends”
12.30 – 13.00 Presentation: “Cross-border innovations: Latest news and trends about tech in China”
13.00 – 14.30 Lunch & Networking break
14.30 – 15.00 Presentation: “Do you want to be an effective marketer in China? Ask Tmall Global”
15.00 – 15.40 Presentation: “Automation and digital solutions for logistics: What are the latest innovations?”
15.40 – 16.10 Presentation: “Cross-border from a legal perspective:3 main challenges for retailers”
16.10 – 16.30 Presentation: “Last mile delivery and tracking: What do consumers expect?”
16.30 – 17.00 Presentation: “Trust, the key currency for cross-border trade: Can Europe act as guarantor to foster cross-border business partnerships?”
17.00 – 17.45 Presentation: “Connect with China: Best practices to log in to the world 1st e-commerce market”
17.45 – 18.00 Closing speech

More information about the speakers are available here.

Liège Airport

You can register to the forum here.