Belgian-Chinese Chamber of Commerce (BCECC)

Information session: “Opportunities for the Belgian design industry at the Canton Fair”


The Canton Fair is known by most of you that are doing business in China. Being held biannually in Guangzhou every spring and autumn, and counting over 25 000 exhibitors, 60 000 booths and 191 000 buyers, it goes without saying that it is biggest fair in China.

During this 2 weeks-long exhibition, the Canton Fair Product Design & Trade Promotion Centre (PDC) will hold several side events all focused on design, such as a Design Show, a Design Forum, a Design Night and the Canton Fair Fashion Week. These events all aim to discuss the latest trends in design innovation, brand marketing and are used as promotion and trading platform for manufacturers and buyers.

Moreover, financial incentives are available for Belgian designers to participe in the Canton Fair. The practicalities will be elaborated in the presentation.

To get to know more about it, the Belgian-Chinese Chamber of Commerce (BCECC) is pleased to invite you to the information session of the Canton Fair Product Design & Trade Promotion Centre (PDC) on June 6, 2019 in Diegem.

09:30 – 10:00 Registration
10:00 – 10:10 Welcome speech by Mr. Bernard Dewit, Chairman of BCECC
10:10 – 10:15 Speech delivered by Mr. Xie Yingqun, General Manager – Promotion Department of Canton Fair Product Design & Trade Promotion Centre
10:15 – 10:40 Presentation “Opportunities for the Belgian Design Industry at the Canton Fair” by Hu Yao, staff of the Promotion Department of Canton Fair Product Design & Trade Promotion Centre
10:40 – 11:00 Presentation “My learnings of opening a Sales office for our Belgian Design Studio in Hong Kong” by Pieter Lesage, Founder – CEO – Designer of Studio Dott
11:00 – 11:15 Q&A
11:15 – 12:30 Networking drinks

Crowne Plaza Brussels Airport
Leonardo Da Vincilaan 4
1831 Diegem

Registration is free of charge.
Please confirm your presence before June 3, 2019.