Half-day workshop: ‘E-Commerce in China’

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By 2020, the total number of Chinese internet users is expected to reach 80% of its total population; 70% of them will shop online. China’s ‘new normal’ recognizes that domestic consumption will play a larger role in the economy. Meanwhile, Chinese consumers, driven by the fast-growing middle class, crave more goods from the EU.

Small EU businesses should be particularly aware of the rapid growth of e-commerce platforms in China which has diversified the entry modes to the country, providing them with more channles to sell to the market.

To learn about the latest market updates on e-commerce in China, as well as the digital marketing tools to improve your e-commerce strategy, the Belgian-Chinese Chamber of Commerce (BCECC) and the EU SME Centre are pleased to invite you to a half-day workshop on ‘E-Commerce in China’ on February 26, 2019 in Brussels.

This workshop is designed for any brands and merchants with an e-commerce or digital projects on the Chinese market, entrepreneurs and e-commerce practitioners.


09:00 Start
Module 1: Market Overview
*Market Size & Performance

Module 2: Selling Online in China
*Modes of Selling Online
*Third Party Platforms in China
*Payment Methods

Module 3: Chinese Consumers
*Market Trends
*Consumer Behaviour
*Top Selling Products

Module 4: Digital Marketing
*China Digital Trends
*Social Media Landscape
*Adapt to the Chinese Context
*Use of KOLs
12:30 End

Avenue des Arts – Kunstlaan 19 A/D
1000 Brussels

Participation fee to this workshop is 100€ (VAT excl.)/person for BCECC members, and 150€ (VAT excl.)/person for non-members.

Please fill in the registration form here below before February 22, 2019.

Cancellation policy: Cancellations received after the registration deadline and “no-shows” will be charged in full.

About the speaker:
Domenico Di Liello, EU SME Business Development Advisor

Domenico has over 6 years of international business experience in advising foreign companies in market access and business development in China.
He has authored plenty of market reports and coordinated research projects analyzing the evolving economic and socio-cultural aspects of doing bsuiness in China.
He has served European companies in the food & beverage, cosmetics, and green tech industries.