China is becoming a world leader in innovation and artificial intelligence. What may we expect and how shall we deal with it?
To answer these questions, the Belgian Chinese Chamber of Commerce (BCECC), the Brussels Diplomatic Academy (BDA) and the Brussels Academy for China and European Studies (BACES) organise the following lecture series:
- November 6, 2018: IP protection in China: best practices to protect your competitive advantage on the Chinese market
With China well on its way to become a innovation powerhouse, IP protection has evolved in just a few decades from a no man’s land to a top national priority.
This module will introduce the audience to the importance of innovation and IP for the Chinese economy and to the resulting improvement of the IP protection regime. Different tools are available to foreign businesses to protect their competitive advantage in China and best practices must be implemented if businesses want to benefit from the many opportunities this challenging market has to offer.
This module will be structured in four parts : (1.) Introduction to the state of innovation and IP in China; (2.) Best practices to protect intangible assets in China; (3.) Focus on the importance of filing patents in China through a case study analysing the (lack of) filing strategy of a Belgian company; (4.) Introduction to the Chinese IP right enforcement mechanisms (the country is becoming a top jurisdiction where to litigate patents).
- November 21, 2018: China’s New Normal
President Xi Jinping has vowed that China should establish itself as one of the most innovative countries by 2020 and leading innovator by 2030. This lecture will elaborate on the six waves of innovation in China, and how China is now ready to take on the challenge to become a global leader in innovation. The presentation will also go into much detail on where Chinese companies are really strong, and what they still lack or need badly to make their dreams a reality.
- November 23, 2018: China’s rise in Artificial Intelligence
China and the U.S. are battling to become the world’s first A.I. superpowers. Europe seems to be absent in this race. Companies like Facebook, Google, Amazon and Microsoft are being challenged by the likes of Tencent, Baidu and Alibaba.
This lecture will zoom on 10 reasons why the usage of A.I. in China could surpass the U.S. and definitely Europe. As Artificial Intelligence will impact our lives deeply in the next 10 years, are we comfortable to buy Chinese products empowered with Chinese I.A. ? Would we buy a self driving car or intelligence fridge made by a Chinese brand ? Are we OK to get eye surgery or accept a cancer diagnose from a Chinese A.I. robot ?
- November 26, 2018: A smarter China: New Retail and Smart Mobility
- December 7, 2018: How to take advantage from recent developments in Chinese and European trade secrets laws to better access the Chinese market
The lecture will start with an introduction to trade secrets protection across the globe, with a focus on the Chinese trade secret protection regime and its parallel with the newly adopted EU trade secret directive. This will lead to an overview of best practices to implement to protect trade secret when dealing with China. The second part will focus on the importance of developing a strong IP and trade secrets protection strategy in order to develop winning partnerships with Chinese companies.
15.00 to 16.30 followed by a networking reception
Brussels Diplomatic Academy – VUB
Meeting Room Bruges, Level -1
Boulevard de la Plaine 5 – Pleinlaan 5