Chinese companies have set out to conquer Europe, and as their influence extends, a few questions arise: “How was the ‘offensive’ carried out?”, “Compared to western practices, are these companies good employers?”, and “At a time of nationalist awakening, what kind of welcome will these newcomers receive?”
We are pleased to welcome the Belgian co-author, Mr. Alain Sepulchre on March 25, 2015 for the presentation of his book “L’offensive chinoise en Europe” (published by Fayard in Paris) at Sheraton Brussels Hotel which invites the reader to reconsider the relationship between a growing power and an old continent shaken by the crisis. The presentation will be done in English and 10 copies of the book will be offered free of charge to the participants.
Alain Sepulchre has lived for more than 30 years in China and is an international consultant and an Asia Senior Expert at BCG, ex-McKinsey. Former Senior Manager of Total in China, he is a lecturer at the Solvay Brussels School as well at the Chinese University of Hong Kong.
Agenda:
16:00 – 16:30: Registration
16:30 – 16:40: Welcome words by Bernard Dewit, Chairman of BCECC
16:40 – 17:20: Book presentation by Alain Sepulchre, author
17:20 – 17:30: Q&A
17:30 – 18:30: Cocktail reception
Venue:
Sheraton Brussels
Place Charles Rogier, 3
1210 Brussels