Promote your business & activities in the “Guidebook: Belgium, your gateway to Europe”

News, Slider

2019 promises to be an exciting and important year in Belgian-Chinese economic relations: in November this year, HRH Princess Astrid and a delegation of Belgian business people are going on an economic mission to China to Beijing & Shanghai.


In the light of the upcoming princely mission and following the success of the previous edition, we have decided to re-edit our guidebook “Belgium, your gateway to Europe” with a new content and updated information on how Chinese entrepreneurs can access the Belgian market and establish their company. The idea behind our new bilingual English-Chinese guidebook is to have it work both ways. Not only will Chinese entrepreneurs be able to learn more about Belgium, its labour market, its legislations, and its everyday life; but all at the same time will it provide the opportunity for Belgian companies to present their products, technologies and services to Chinese partners during the upcoming economic mission.

We plan on publishing 5.000 copies of our new guidebook, which will be distributed during the economic mission end of 2019 and in other parts of China through the Belgian Embassy and Consulates and our local partners in different provinces. Moreover, in Belgium we will distribute the guidebook to all incoming Chinese delegations that we receive.

As technological evolution is key in China, not only will we have a printed version of the guidebook, but this year, we will also launch a brand new WeChat subscription account where you will be able to find all the information digitally reaching out to hundreds of thousands of potential readers. Advertizing on our WeChat account is an addtional option.

This publication and WeChat account are an added-value for enhancing the visibility of Belgian economic activities towards your Chinese partners and guests. Moreover, you will be able to present your products, technologies and services directly to your Chinese counterparts. Enterprises who would like to gain more visibility on the Chinese market cannot miss out on the opportunity to advertise in this new edition!

More information:
Do want to learn more about the advertising opportunities? Contact us at or via +32 (0)2 345 25 54 to request your quote or download the order form here for more information about the pricing.

For a closer look on the guidebook, you can download the previous edition here.