Belgian-Chinese Chamber of Commerce (BCECC)

Sponsorship opportunity: Photobook “More Than Mere Beauty: Belgium Through the Lens of a Chinese Journalist”

The Belgian-Chinese Chamber of Commerce (BCECC) is pleased to offer you an interesting sponsorship opportunity around the publication of a beautiful photo book.

More than mere beauty: Belgium through the lens of a Chinese journalist” has been created by Chinese journalist Mingdeng Yi (former Beijing Daily`s chief correspondent in Belgium from 2012 to 2017), and is the first bilingual large-scale photo book about Belgium in China. It aims to promote Belgium’s positive image in China and acquaint Chinese people with prominent Belgian products, companies and industries. Supported by the Belgian Embassy, it will be gifted to VIPs during official events of the Embassy, distributed as a hardcover book and e-book on huge Chinese platforms such as JD.com, Dangdang.com and Tmall, and promoted by influential media in China such as People’s Daily, Xinhuanet, etc.

For a sample of the book, please click here:

Special Features:

  • The FIRST book in China introducing Belgium in an extensive way
  • Covering tourism, culture, signature products, brands and craftsmen, family business
  • 300+ original photos and 60,000 words
  • Bilingual: written in Chinese & English
  • Hardcover & e-book: 200 pages
  • Dimension: 28.5 x 28.5 x 2.5 cm

Sponsorship categories:

Member discounts:

  • 5% discount for Individual Members
  • 10% discount for SME Members
  • 15% discount for Large Members
  • 20% discount for Patron Members
Sponsor levelPriceBenefits for Sponsors
Platinum Sponsors:
Price (VAT Excl.): €14,000
VAT: €2,940
Total price: €16,940
1.      250 copies of the hardcover book
2.      Two-page introduction of the sponsor in the book, with photos and text
3.      Independent acknowledgements in the book
4.      Name and logo of the sponsor on back cover
5.      E-book promotion
Gold Sponsors:Price (VAT Excl.): €7,000
VAT: €1.470
Total price: €8,470
1.      125 copies of the hardcover book
2.      Independent Acknowledgements in the book
3.      Name and logo of the sponsor on back cover
4.      E-book promotion
Silver Sponsors:Price (VAT Excl.): €4,000
VAT: €840
Total price: €4,840
1.      70 copies of the hardcover book
2.      Acknowledgements in the book
3.      Name and logo of the sponsor on back cover
4.      E-book promotion
Classic Sponsors:Price (VAT Excl.): €1,000
VAT: €210
Total price: €1,210
1.      15 copies of the hardcover book
2.      Acknowledgements in the book
3.      E-book promotion

Interested in sponsoring the publication of the photo book? Send us an e-mail at events@bcecc.be before July 20, 2022!